What is the scheme?


The Merchandiser Accreditation Scheme allows Sainsbury’s suppliers to support stores with various forms of merchandising which will add value.

If you are a supplier with an in-house team of merchandisers then you will need to sign up to the accreditation scheme and complete a Request For Information form. Dee Set are Sainsbury’s administrator of the scheme and they will do the rest to support with registration.

Sainsbury’s would prefer you use one of their preferred merchandising agencies if you do not have an in-house team.

Apply to Join the Scheme

2023 Accredited Suppliers login here


Don’t forget to upload all your activities to the portal!



Merchandisers may be refused entry if Sainsburys are not aware of your activity.


Please Log in

Preferred Merchandising Agencies



REL has been a trusted preferred Sainsbury’s supplier since 2008.

Our team of c.400 accredited Field Agents cover the UK, completing 50,000 calls each year into Sainsbury’s alone.

We support any instore requirements, specialising in POS placement, installation and merchandising. We achieve extremely high customer satisfaction, our current NPS is +58, and 93% of our tactical business comes from repeat customers.

We’re clear about the power of cultural engagement and the impact it has on the results we deliver for customers. This is evidenced through our accredited Best Workplaces™ status and the unmatched recognition we’ve achieved at our industry awards.


The Dee Set Group is an award winning, end-to-end Field Marketing agency - being a proud & integral partner of Sainsbury's since 2010.

Our 4000+ strong, fully digitalised team, supports Supply Chain, E-Commerce & FSDU/POS solutions to data led in-store sales and activations.

We pride ourselves on our in store relationships & coupled with our data driven approach, we ensure your Brand is not only compliant on shelf but also systematically compliant to drive your sales.

We exist for one purpose only, to help retailers and brands sell more.

To find out how we can help you to sell more, get in touch with your dedicated JS team - [email protected].


At eXPD8, we know retail and we know Sainsbury’s. Having worked in partnership since 2007 and currently supporting numerous categories direct for Sainsbury’s on a week-in-week-out basis we consider ourselves to be implementation experts. Our fully employed and trained field team of over 1,500 are instore 7 days a week, offering a flexible and reactive resource, including syndicated bolt on calls to deliver exceptional ROI. We also offer an end-to-end service where we send your POS direct to our merchandiser for them to walk into store to further maximise compliance.

Whether you need support with merchandising, POS placement, promotional launches, seasonal support, space realignment, auditing and more, we can provide a bespoke solution and transparent, real time results to achieve your business goals.

Contact us today to see where we may be able to support your brand! [email protected], [email protected], [email protected]

Key Points of the scheme




As an accredited merchandiser you, as an individual, are authorised to merchandise in Sainsbury’s stores on behalf of the named supplier. The same applies if you work for an agency - Please note your accreditation badge is only valid for the supplier listed – You MUST NOT complete work for any other suppliers/agencies using this badge


  • On arrival to store you must report to the Customer Service Desk or sign in using the digital sign in book and present a valid accreditation badge for the supplier you wish to work on behalf of.
  • Follow the correct signing in procedure and complete all fields in the signing in book (or digital sign in method in store)
  • Your companies’ badge must be worn at all times when working in store
  • Complete all data recordings and merchandising actions on behalf of your Agency/Sainsbury’s supplier in line with Sainsbury’s ways of working
  • Do not attempt to use in-store systems yourself, ask for Assistance
  • Do not obstruct the aisles
  • You must not site any incremental or secondary Displays
  • You must not increase facings in excess of SEL advice
  • Remember when you are in a store, the customers will see you as a Sainsbury’s colleague and it is important that you treat all customers in a courteous manner.
  • Ensure you provide feedback for store management and summarise actions taken in store before signing out
  • If the store has refused a shipper or other approved POS to be implemented please take the name of the store colleague and the reason why it’s been refused